Boone’s Farm: Or “Why I stopped drinking beer, and started drinking wine”

Sean Green
My Website · My Articles
Posted: December 15th, 2009
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After my shift at the soul scratching, culinary monster called “Big Boy”, I would work myself into a thirst before going home and getting ready for the next night, slathered with anticipation. At that time I viewed drinking beer as a contact sport. And I was the fullback.
But on one fateful day, perusing the refrigerator aisle my eyes lit upon a new star. Boone’s Farm. The colors and flavors overwhelmed me. “Strawberry hill”  “Country Kwentcher”. They seemed strange, mysterious, and tasty. So I bought some. It was love at $1.99 per bottle. You had to drink 3 bottles or so to really get a buzz on. Most of it sugar. I had a sexy 1972 Dodge Charger to drive around in, and the mullet wasn’t too bad, so after awhile I was turning my friends onto the same liquid heaven. I began to think anticipatorily about the next night’s rendezvous. Which one should be on this evening’s plate? Would the 1985 (this was 1985) be better than the ‘ 84 if I could find one? Would it have a more subtle, restrained “fizz?” The beer seemed to fall by the wayside. The Falstaff vanished. It was a campfire thing. For the guys with the Oldsmobile Cutlasses. The rabble.And instead of a teeny cup holder, each car came with a BIG DAMN HOLE in the floor.Where you put your Bourbon, Gin or Rum. And now for me – Wine.
A few years later I left Boone’s farm. Watching her disappear and get smaller in the mirror. I went to (shudder…) WHITE ZINFANDEL. Noooo! Revered in the kitchen fridge of 60 year old ladies all across the country.  And, just for a moment, I was one of them. A 60 year old lady. With ice cubes. In. My. Wine.
But the Bordeaux was calling. At night when the crickets chirped you could hear “ Haut- Brion” “Cos D’ Estournel” “Margaux” “Lafite”.I started leaving condiments off all of my hamburgers, just to drink wine. To taste it, the subtlety, the beauty. And also to find out what the hell “sulfites” were. I remember my 1st Bordeaux – Chateau Kirwan. A 3rd growth, that had been frowned upon for a while, but seemed plenty good to me. I felt smart. The hamburgers tasted like filet mignon. I kept going. Bandols. Burgundies. California Cabs, and Pinots, Zins, and Cal-Itals. My path was clear.
I’d taken the long way to the great grapes. But every once in a while I find myself glancing, if just for a minute, next to the Bud Light, at the newest flavor created by a childhood friend. The farm. Boone’s farm.
  • Greendog
    Seems like a methaphor for life's twisting road to a successful pour. We've all traveled the road from Boone's to an appreciation of a great sniff and a better pour.
  • A brilliant obsevation sir! Welcome in !
  • Linds! You are so smart and cool! Now I want a slushy. Although I mourn the lost Country Kwencher! Can we set up a boone's farm tasting when I visit? MAybe a vertical?
  • lindsayronga
    Oh how I remember the Boones...sweet & supple. You could blend Strawberry Hill with real strawberries, ice and have yourself a slurpee-slushy. Thank goodness for my family and my bartending life which introduced me to wine... gives hope to even the most beginner of winelovers that they can learn and consume some good stuff in a short period of time.
  • kylebragger
    haha, let's hear it for boone's farm.
  • Raise your hands in the air. Screwtop like you just don't care!
  • Coupe 60
    My journey started as I worked in a major Queens, NY wine shop while in college. As I worked up to Assistant Manager, we tried multiple wines a week to be able to serve our customers better. Even with that, once I clocked out - it was usually with a magnum of Vodka, and some blue Curacao to make Blue whales in a garbage can the park with some friends who were waiting with 6 packs of Olde English tall boys...

    Oh I wish I knew then what I know now, as we were getting case after case of 82 Bordeaux in the store at prices that have me kicking myself for not buying...

    But such is life where youth is wasted on the young
  • Coupe 60
    At health class in high school they told us to always use a condiment....

    ummm or something like that...

  • Great post! I too am from the Boone's Farm generation, hahaha. Cheers!
  • Cheers!~ What's your fav flavor?
  • KF Louis
    Great post. Makes me realize I also had an odd beginning with fine wine.

    The first bottle I ever drank that had a real cork was a 1982 Lafite Rothschild, which I poured out evenly across five dirty margarita glasses and slugged back in two gulps with four of my wine-ignorant friends.

    We ‘pounded’ it, as 21-year-olds said back in the day.

    We are still not sure how we acquired the Lafite. It had been passed around the dorm room for months because nobody liked red wine. But I soon realized that the ‘82 Lafite we wasted was one of the most prized bottles on the planet –costing about $175 (in 1991 money!!!). I thought to myself: why would anyone spend that much money on a single bottle of wine, and even if justified, why didn’t I think it was at all tasty?

    To be honest, I felt embarrassed that I didn’t appreciate the Lafite. I liked Boone’s Farm at the time. But that embarrassment triggered a newfound curiosity, sending me into several wine shops over the next year with the hope that I could learn to some day appreciate a bottle of cabernet… because that is what the ’serious’ wine drinkers wanted.

    It took me two years to really appreciate cabernet. And I hope it will take me less than three decades to have another shot at the 82 Lafite!
  • If you grab some '82, i'll help do "wine bongs' with you!
  • We all need to start somewhere, and for most it isn't with first growths and grand crus! I'll bet the sugar levels in Boone's Farm allow it to age gracefully ;)
  • Yes, I indeed believe as you do, that the ageablility rivals one such as great houses as chateau d'yquem, and royal tokaji. I'm sure we'll see some boone's farm many years from now. My vertical has just been started.
  • GeneV
    I remember drinking Boone's Farm because I didn't like beer..or wine.
  • There is a story behind every bottle. Never had a Boone's Farm, but my journey to great grapes was similar, only started with a $9 mass produced Merlot.
  • GeneV
    I see a lot of difference between Boone's Farm and cheap merlot. As I understand it, Boone's Farm is a flavored and colored product which uses an alcoholic beverage base which is designed to be as flavorless as possible so as not to get in the way. There may be some manipulations (oak chips, yeast) in cheap merlot, but it basically has the flavor of the grape.
  • Ah, we all learn to crawl before we begin to walk eh?
    Remember those nights of mostly crawlin?
    Thanks! Appreciate the merlot visualization!

    sg
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