The Starter Wine

Brian Clark
My Website · My Articles
Posted: February 15th, 2010
A common question among my wine buddies is “What was the wine that got you ‘into it’?” The answers always vary, but a commonality among them is that it was always a fairly good wine, or at least one above a particular price point. A better question is “What was the first wine you ever drank?” Anything counts with this question, and the answers end up being very entertaining. Sort of like reminiscing about old cartoons or movies you recall from childhood.
Your starter wine is more important than the “big one” that really made you get into wine. They are the true template for all future wines you will drink because they are your first entry into the wine world; much like a girl’s father is the template upon which they compare the first boys they meet. Some would argue that by having no frame of reference, the starter wine doesn’t matter. It could be a bottle of Boone’s Farm or a Petrus. This is exactly the point. That first taste, be it crap or cuvee, should be remembered. Before setting out on any adventure, keeping in mind where you started from is just as important as knowing your destination. Starter wines—unless you are lucky or grew up around a winery—are usually lower quality, let’s just say. They are the box wines, suspicious jugs of antifreeze with labels that say “Burgundy” or “Chablis,” Two Buck Chucks, or if you really want to limbo under that bar: Thunderbird and the immortal Night Train. All technically count as wine, and all serve a purpose.
We need to remain respectful of these beginner beauties because the wine industry in America would not exist without them. Not only have they produced hundreds of successful businesses, but they serve as trainers for future wine drinkers. The starter wine helps you to discover and hone your palate. They help you figure out what you do and do not like, rather than being told, something that runs rampant in the American wine industry. Some people want to stick with the jug wine, while others may realize that they want to go after something better for a few extra bucks. Each is a successful decision.
The cheap wines of the world should be revered rather than scoffed at. Don’t think back on those days of cheap wine drinking and ask, “What in the world was I thinking drinking that?” Rather, look back with a sense of gratitude. Gratitude that someone took a risk and showed up (it might have been you) to a party with a jug of “Rosé” rather than the typical six pack. Show some respect for those days when the word “palate” meant nothing to you and your decision-making process for wine involved, while scanning the price tags on the lowest shelf. The spectacular wines you enjoy in your life right now might not be as enjoyable—or have ever come across your radar—without them.
These were three of my Starter Wines:
  1. Ernest & Julio Gallo White Zinfandel ($2.50 in 2002, baby)
  2. Riunite Lambrusco ($4 for a 2 liter back then)
  3. Charles Shaw Syrah (you know the price)
What was your Starter Wine?
  • GrapeSmart
    My starter wine was 1994 Jordan Chardonnay... my parents ordered it at a restaurant and I wasn't 21 yet. Not only did it taste great, the experience was fun and "risky." I took a long pause on wine after that, but the return was swift and strong.

    Thanks for sticking up for the lower end of the market. It's so important to remember that most people can't afford expensive wine and don't understand why anyone would pay $50 for a bottle of wine.
  • hmmm, Your article has me thinking. I am not quite sure what my starter wine was. I want to think it was a Yellow Tail or something of that nature. While I tend to stay away from critter wine these days, I definitely know that there are many out there that will point you in the direction you want to go.

    Great Article....
  • I started drinking wine while an exchange student in Germany. It was "semi-dry" Dornfelder from Aldi (probably the German equivalent of TJ's Two Buck Chuck!).
  • My starter wine was 1991 Wyndham Estates Bin 555 Shiraz. Jammy Chewy smooth. I'll have to try it again for old times sake, maybe blind test it against my newer favorites...see if anythings changed
  • MC
    You took the words out of my mouth...

    1.) Ernest & Julio Gallo White Zinfandel
    2.) Riunite Lambrusco

    Fun times...memoriessssss.
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